Technology solutions provider Compulynx has announced a new partnership with Manthan, a global leader in advanced analytics and big data that will see the two companies bring industry leading advanced analytics technology business to the East African region.
The new partnership marks Manthan’s formal entry into the African market. They come at a time when African retailers are looking for analytics and insights that yield quick Return On Investments (ROI) in areas such as merchandising, store operations, pricing optimisation as well as customer marketing and loyalty. With its operations based in Dubai Internet City, the company also brings its extensive 5 years experience its has been delighting retailers in the Middle East.
“East Africa is the perfect portal to enter the African market considering its market maturity and excellent technology adoption appetite. Retailers can boost sales and improve sustainable growth with our innovative analytics solutions in the domains of customer marketing, merchandising, supplier collaboration and online retailing. In turn leading to increased revenue and and maximizing profits.’’ Ehtesham Mohammed, VP, Middle East and Africa, Manthan said. ‘’Our partner Compulynx’s extensive regional network and retail expertise, proven over a period of 20 years, strongly complements Manthan’s retail analytics capabilities and will extend the power of analytics driven decision making to every retailer in the region.”
East Africa is one of the fastest growing regions with over 3.3% growth rate. Formal retail alone comprises of about 35% share, which has registered a growth of over 10% YoY. According to Gartner, the market for BI and Analytics software in Middle East and Africa grew by 11% in 2014, as per Gartner.
“The time is thus ripe to enter the market with quick start, built-for-retail analytics solutions that are tailored to address market needs, allowing fastest path to profit.”, adds Ehtesham.
“This partnership opens up new opportunities for us to offer significant value add to our retail customers. We can now enable the retailers to gain new insights into their business operations, out of the existing data, which they were not able to use as effectively until now. This will enable them to take informed business decisions and resulting in improved efficiency in their business operations as well as improved service to their customers” Sailesh Savani, Founder and CEO, Compulynx said.
Recently voted as the leading vendor for Tier One Retailers by RIS Software Leaderboard, Manthan has revolutionized the advanced analytics universe with a unique blend of enterprise BI and self-service, packaged analytics solutions that cover every role and function in retail, in a plug and play environment. Its innovative Switch On approach utilizes big data technology, process automation and process optimization to ensure that analytics can now be made available to business users in a matter of a few hours, not weeks.
The company has also partnered with Tableau, Hortonworks and SnapLogic to ensure that retailers have best of breed technologies at their fingertips. It will therefore very interesting to see how their new partnership with Compulynx is going to revolutionise the East African Market.