Customer retention is one of the key focus area for retailers today. Whether they are shopping, in stores or online, customers have a seemingly limitless number of choices. Repeat purchase rate, customer lifetime value and ultimately genuine brand loyalty is not guaranteed. Loyalty ensures that the customers get associated with retailers’ brand and show strong tendency towards the products offered by retailer.
CompuLynx Retail (CORE) Loyalty Management solution enables retailers to identify their customers and differentiate themselves competition without discounting. Customers are rewarded for every transaction done at retailer’s outlet, strategically increasing repeat purchase rates and lifetime value. The loyalty software also allows retailers to keep track of customer preferences and buying behaviour, as well as zone off competitive offers that build engagement opportunities.
Why Customer Loyalty Management is Critical
- Allows to capture Customers demographic details
- Allows to Print & Issue Loyalty Card
- Allows to Block / Unblock cards
- Allows to understand customer’s buying patterns
- Allows to set various promotions for Loyal Customers
- Allows to set different points ratio for loyal Customers
How our Customer Loyalty Management Benefit your Business?
- Higher Retention of Customer
- Better to Service to Customer
- Continuous Brand Promotion
- Offers impactful ways to increase repeat purchase rate
- Loyalty marketing-oriented analytical tool for real time feedback