It takes a lot of effort to run an e-commerce store. Everything from marketing and communication to fulfillment and shipping, not to mention all of the follow-up. In addition to everything else in between. E-commerce automation could be the panacea you’re looking for as a retailer. It can feel like retailers are doing so many small things just to keep the business running that they don’t have time to focus on the big picture, which is taking their business to the next level. This is where e-commerce automation comes into play.
What is eCommerce Automation?
E-Commerce Automation is defined as software designed to convert tasks, campaigns, and processes in a retailer’s business for automation so that they can be executed intelligently when needed. The best part about e-commerce automation is that it reduces repetitive tasks and almost eliminates human efforts that employees are tired of doing on their own.
Retailers are embracing e-commerce automation to streamline various aspects of their operations, including inventory management, order fulfillment, and customer support, as well as marketing automation, customer retention, landing page automation, and data collection. Business processes can be repetitive to manage all functions automatically, making things run more smoothly and improving the quality of your services.
Let’s Look at some of the Top Five Benefits of Ecommerce Automation:
- Ecommerce automation eliminates human error
Human error is inevitable, especially when you’re overworked and tired because your business is scaling so rapidly that you can hardly keep up. By setting and automating effective workflows you don’t have to constantly go back, check, and correct errors, which can impact your business and your reputation dramatically. But automating your business processes means more than simply getting tasks done. Workflow automation can be an essential part of your daily business management to facilitate the processing of information – from customer data to invoices, order details, and so many others.
- Enhance your product information
Automation helps to improve your product information. Online shoppers rely on retailers’ listings to accurately describe their products to instill confidence that they’re buying the item they want. However, rich, accurate product data takes a lot of time for merchants to update in their eCommerce platform. Automation ensures that retailers have clean and accurate data for all their product listings, especially if they keep product data in NEXX Cloud ERP or POS system
- Improved Customer Satisfaction and Experience
The primary goal of any e-commerce retail store is to meet the needs of its customers. Customers who receive prompt responses to their questions and issues are more likely to become long-term loyal customers. E-commerce automation software can help retailers improve this process. Customers, for example, no longer have to wait days for a response from a customer service representative. They can simply send a message to chat support and receive an immediate response from the automated chat support system.
- Eliminate Manual Data Entry
With automation, there remains no need to get involved in manual data entries in your businesses. Automation helps reduce the workforce’s efforts, and no separate team involvement is required for data entry. When you are automating things, you are freeing your employees to focus on more critical work than data entries. Automation not only eliminates manual labor but also saves you a lot of time. You will not need a dedicated team spending their whole day doing data entry.
- Automation improves efficiency and productivity
Not only does eCommerce automation streamline the business processes for increased productivity, but it also frees up your team’s time for customer retention, and creativity, building stronger peer-to-peer relationships, working out deals with suppliers, and understanding new fulfillment processes, new product iteration, and more. While automating key tasks within your business is a crucial step, having a well-structured sync across all your key applications, systems and trading partners is another factor you should consider to increase productivity. With this in mind, data integration is a fundamental piece to help you as a retailer achieve successful automated workflows across your supply chain.
Finally, and perhaps most importantly, all of the benefits complement each other. None of them exists in a vacuum. Once you see progress in one area, it allows for increased productivity and efficiency in others. Start your automation journey with CompuLynx today, and reap the results tomorrow.
By Carolyne Rabut
Content Marketing – CompuLynx
