Every online store wants to increase traffic and conversions. But even after retailers have put together a basic strategy it can still be challenging to decide on which marketing tactics they should try. eCommerce is a strategy that can help any retailer leverage technology to increase sales and reduce costs. A well-managed eCommerce business can access multiple markets simultaneously and at a lower cost than a brick-and-mortar store. Additionally, eCommerce marketing, specifically digital e-commerce marketing, is a proven tactic for driving brand awareness and product orders for businesses. With eCommerce marketing, retailers can use cost-effective channels, like search engines, emails, and social media to grow their businesses.
What is eCommerce Marketing?
eCommerce Marketing is a set of marketing ideas and strategies that, when collectively implemented, can draw in more targeted traffic to a retailer’s eCommerce store, increase conversion rate, and also boost repeat purchases. The successful implementation of eCommerce Marketing is key to running a profitable online store.
Let’s look at 6 actionable tips retailers should follow to accelerate eCommerce marketing:
1. Loyalty Programs
Creating a loyalty program is one of the best ways to retain a customer in an eCommerce marketing strategy. Statistics show that loyal customers spend 70% more than new customers at the store. How does a loyalty program work? The store provides a reward in the form of gifts, vouchers, discounts, or redeemable points to its customers for making a certain number of purchases. The main goal is to appreciate customers for choosing your eCommerce brand over the competitors.
2.Ensure Excellent Customer Support
The eCommerce marketplace isn’t only about selling quality products and creating must-have designs. This helps, but to stand out in a competitive market retailers must provide excellent customer support. This will determine the sustainability of their business.
Providing the best customer service means being available multi-channel:
- Social media
- Live chat
- Phone
- Customer service center or help desk
As a retailer, your customers need to be able to reach you through these mediums and will expect a swift response.
3.Always Say Thank You
Gratitude is said to be a powerful emotion that strongly affects well-being. Saying thank you to all those who help you build your eCommerce platform not just triggers positive emotions but also increases the appeal of your online store.
4.Never Interrupt the User Browser Experience
Most eCommerce websites run continuous offers and discounts to appeal to their customers. And most of them end up being too pushy by implementing pop-ups at every stage to remind the visitor of the same. This spoils their browsing experience and they end up leaving the website without making a purchase. Option for exit intent overlays and one-time overlays instead.
5.Include a Creative Video
A picture is worth a thousand words. Now imaging the information. Videos can help retailers deliver a clear message without having to frame too much copy on their website, and also help keep the visitors engaged for a longer period.
6.Chatbots
Chatbots automatically answer user questions and offer information to help personalize the user experience. They can assist customers with finding what they’re looking for on retailers’ sites, upsell or cross-promote products, troubleshoot payment problems, and more. A handy chatbot can reduce cart abandonment and increase engagement. Chatbots are available as extensions across a range of eCommerce platforms making it easy for retailers to embed this functionality into their sites.
In conclusion, we have explored several eCommerce marketing tips to make online ventures a successful epic. However, the selection of appropriate tips and implementations depends on the nature and the target audience of an e-commerce business. Now that you know many ideas on how to promote your online store as a retailer, you can apply the above tips to drive success for your eCommerce store.
By Carolyne Rabut
Content Marketing – CompuLynx
